Flip through the pages of Avista Adventist Hospital's general brochure, and you'll see saturated, vivid photos of people living life to its fullest. Through color, language and images, the piece conveys health—the ultimate promise of healthcare. So often, healthcare communications are permeated with images of intimidating equipment and patients in situations most of us hope to avoid. By conveying hope, vitality and health, Avista's brochure moves readers to see the powerful possibilities for their own life by making this hospital--with its goal of helping patients thrive--their healthcare provider.
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