At the request of the client to come up with something unexpected, we crafted a "Dear John" break-up letter—or was it a wake-up letter?—from the hospital to its community. The message underscored Memorial's focus on prevention of heart disease—and was delivered in a fresh, engaging way.
Wednesday, February 17, 2010
Client Showcase—Cardiac Print Ad
At the request of the client to come up with something unexpected, we crafted a "Dear John" break-up letter—or was it a wake-up letter?—from the hospital to its community. The message underscored Memorial's focus on prevention of heart disease—and was delivered in a fresh, engaging way.
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