Thursday, May 6, 2010

Client Showcase—Neonatal Intensive Care Radio Spot Sells Dreams

This radio ad for a NICU meets the listener at the heart of their motivations for selecting a hospital—their dreams for their new daughter. Instead of talking about high tech equipment and services, the ad takes the listener on a journey into the future, reminding them that selecting the very best medical care for their newborn can be the beginning of a healthy life together.

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