Friday, October 8, 2010

Naming—See It, Say It, Hear It Before You Buy It

A good company, product or service name can help set your brand up for success. When selecting a name, think not only about what it conveys and how it sounds, but about what will it look like on a business card, a sign, a package, or an outdoor board.

The Visualizer, by Catchword Branding, allows you to see how it might appear in different applications.

Although this is just one aspect that should be considered when choosing a name, using this simple tool can help you assess your test name's visual effectiveness.

Are there any names you think work especially well visually?

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