We're very cautious about recommending events because of the time they consume (often not calculated in real dollars) and the potential pay-off when compared to other marketing tools.
But here's one example of an event that made sense. Outside shopping malls in Shanghai, China, in-line skaters dressed as prawns, pork, eggs, carrots and fish skated on a giant wok to demonstrate its non-stick surface. After a 20% increase in sales, Supors is looking to take the show on the road.
More and more, we see entertainment themes as underpinnings of successful creative promotion. It would be impossible to miss a show like this if you were a bystander, wouldn't it?
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