This week we're following the launch of a hospital anniversary campaign for our client, St. Anthony North Hospital in North Metro Denver. Today we're featuring their outdoor elements. Outdoor advertising is a good supporting media, and although it can't tell the full story, it can reinforce the key messages. Creatively speaking, it is the hardest to develop because the message must be so short in order to be read quickly.
See how the transit and outdoor ads above support the hospital's broader messages for their 40-year anniversary campaign.
Check back tomorrow to view the entertaining employee video for this campaign, and see how to engage your own workforce in your organization's strategic messages.
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