Ed Bennet, author of the Web site Found in Cache: Social Media resources for health care professionals from Ed Bennet, advises health care organizations not to get into social media because you think you’re going to get more patients, but because you’re helping be responsive (not responsible) to people reaching out looking for answers.
The Mayo Clinic, a front-runner for using social media in the health care industry, uses it in a variety of ways:
Facebook:
- Patient questions and comments are monitored and responded to by their experts
- Video contests
- Informational videos on various topics
- Patient testimonies
- Automatic blog posts
- Visit the Mayo Clinic's Facebook Page
Blogs:
- newsblog.mayoclinic.org—Features news updates from the Mayo Clinic
- sharing.mayoclinic.org—Features stories from patients, family, friends, and staff of the Mayo clinic
Twitter:
- Tweets about health tips, news updates and patient stories
- See their Twitter page
YouTube:
- Videos feature physicians, patient stories and news stories
- Visit their YouTube Channel
No comments:
Post a Comment