Color Psychology—The Color White Can Sometimes be Right

"White is not a mere absence of color, it is a shining and affirmative thing..." —G. K. Chesterton

White most often represents purity, clarity, innocence and simplicity. It expresses silence, the suspension of hostility and peace. White is a conciliatory color. The human eye is very sensitive to even minute differences in whiteness, and as it does have an ample presence, white should not be considered to be a neutral color. It may be considered a clean, spotless, sterile color, but it is not warm.

• White: pure, clean, elegant, essential, pristine, spotless, innocent, silent, lightweight, airy, bright, ethereal, clarity, simplicity (sterile, cold, clinical)

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