Friday, July 30, 2010

Client Showcase—Making Hospital Food Look Good

Hospital food has the reputation for being less than tasty, but not at Avista Adventist Hospital, where the hospital CEO is relentless about creating a more desirable patient experience. To showcase their extensive menu of fresh cuisine, we condensed an original document that was dozens of pages long down to a six-panel guide—complete with three diet options and in two languages. It's one of the many ways Avista's attentiveness to details is blazing new trails to a better customer experience.

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