Friday, July 9, 2010

Client Showcase—Hospice Direct Mail



Yakima Valley Memorial Hospital is raising money for an innovative, home-like facility for hospice patients who are unable to live out their final days at home. This direct mail piece launched their fund-raising campaign for Cottage in the Meadow and revitalized conversations about living every stage of life fully.

The imagery of the piece reflects the idyllic setting of Cottage in the Meadow, inspiring the reader to become a part of something destined to matter deeply to those who need this kind of care.

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