This shirt, designed to promote Walla Walla University's financial aid package for Canadians, proved to be not only popular on campus, but award-winning as well. It won an Award of Merit for Imprinted Materials in the 6th Annual Service Industry Advertising Awards. More than 250 advertising agencies and 800 service institutions participated. The shirt was printed in spot metallic silver and red on both black and white shirts. We like to think of apparel as yet another in a galaxy of media options--but one with no media buy fees. Of course, not every message is suitable for apparel, but it pays to at least consider this in your mix.
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