Independent Colleges of Washington Uses Animation to Tell Their Story

Washington's private colleges are a cause we love to support because of the way they change lives and help our state's citizens.

About 40,000 students attend these ten schools—yet the schools receive less than 2% of the state higher education budget. This saves the state more than $330 million per year in operating subsidies—while increasing choice for those attending college. Contrary to what many think, these schools serve an economically diverse student body, providing quality education to students from all demographics and income backgrounds.

We developed this animation for them to help them bring their story to life—and reinforce their key brand messages using a medium that works well on the Web and with social media.

Client Showcase—North Ridge Medical Practice Steps Ahead of the Competition in their Promotion

This new campaign for North Ridge Medical Practice in Colorado combined direct mail with a mini-animation ad—
allowing for targeted advertising and putting them ahead of their competition by having a more Web-friendly, social media-friendly promotion. The presence of the mini-animation ad also delivers information in a format that consumers are showing preference for.

Physicians who can deliver strong, targeted messages using contemporary media will likely experience immediate growth in their practice if the message is right and the market has pent-up demand. You can see how they've used this on their  Web site—and how it not only brings the Web page to life but reinforces their key brand messages.

Have you seen other physician practices breaking out of the print ad-only approach to promotion?

Hospital Anniversary Campaign Incorporates Kinetic Typography

Kinetic typography is a new way of telling your story. It’s essentially a mini-ad that can be used in a variety of ways. Here’s how St. Anthony Hospital North used it as part of their 40-year anniversary campaign:

• Posted on their You Tube Channel
• Posting it on Facebook
• Posting it on their hospital Web site
• Sending links virally—to employees, physicians, donors and key stakeholders

Click the links below to see some of our other kinetic typography projects:

• Dimensions Pain Management 
• Independent Colleges of Washington

And check out some of the other ways that companies are using animation: 

• Good Magazine Infographics 
• (Starbucks)Red Campaign 
• Starbucks Tribute Days 

Check back tomorrow to see our outdoor advertising solutions for this campaign. 

Client Showcase—Animation Can Fuel Web Traffic

We developed a promotional campaign for Dimensions Pain Management, a medical clinic in Colorado, and recommended the addition of kinetic typography to use in social media applications. We've not only found that the presence of an animation increases traffic on our own site, but in industries like health care and law, it's still fairly young and so is a way to get your message noticed. It provides a fresh way of conveying your message in a media that is versatile and can be used in many ways—from posting on one's site, YouTube and Facebook page to sending links via email.

The addition of motion and sound amps up a message and delivers it in a way that keeps the viewer's interest. Kinetic typography and other animations can be simple, like this one, or far more complex. They can be used for anything from a new service launch to infusing your Web page with new life. We've also applied them to seasonal e-cards like these: CMBell Company Holiday Animation, Gresham Savage 100 Year E-Card, Gresham Savage Holiday E-Card

We love working in this medium and think it holds a lot of promise for business—given the apparent appetite consumers have for productions like these.