Branding an organization that includes a university, a corporate entity and several hospitals required a flexible system that made clear the relationship between many entities. CMBell Company was asked to help Loma Linda University Adventist Health Sciences Center create a clear visual brand that brought together both its past legacy and its future dreams—and linked many individual entities to a strong master brand. At their request, we updated their seal—which had undergone numerous changes throughout its history—and made it the anchor of their new visual identity. The regal red and grey color palette creates presence and suggests innovation, intensity of purpose and confidence; when combined with a modern layout, the overall look creates an impression of sophistication and strength.
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