Los Angeles-based White Memorial Medical Center asked CMBell Company to develop a series of communication tools that show how their team lives the hospital’s mission and values. The piece, which accompanies a companion video, features real employees, physicians and board members talking about how the mission and values affect their work at White Memorial. Anyone who has ever been there will know that this topic isn't just talk at this hospital--it permeates the organization. I credit their leadership team for being able to walk the talk, and inspiring their colleagues to do likewise.
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