The second television ad in a series for Yakima Valley Memorial Hospital, this ad continues to deploy a warm, personal mood like the first one, but features people in the community who have counted on Memorial in some of their most challenging moments. Still images of local people are paired with voice-overs of them saying why they’ve counted on Memorial.
When it comes to conveying a message about your organization, no one can do it with as much believability and pathos as a real customer.
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