Nothing tells your story like a loyal customer—except, perhaps, three generations of loyal customers. We loved working with our innovative friends at Yakima Valley Memorial Hospital to develop this ad that demonstrates the trust they have cultivated in their community. As part of the 100 Reasons campaign we developed with them, we featured a well-known Yakima family reflecting on their experiences with Yakima Valley Memorial Hospital over three generations. Now that's loyalty.
Update: This piece won a 2010 Bronze Award in the 7th Annual Service Industry Advertising Awards for newspaper advertising.
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