To which I must say neither can you afford a bad designer. Good design is no longer just for the privileged few—it is now expected by the general public. Retailers like Target have made everything from kitchen spatulas to our pet dishes visually appealing. And because good design is so pervasive, consumers have an elevated expectation of seeing good design everywhere. If your visual design is not well done, it will reflect poorly on your organization. Good design is no longer a luxury, but a necessity.
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