We designed this ad as part of our Cottage in the Meadow campaign for Yakima Valley Memorial Hospital. Through the creation of a visual oasis, the ad steps outside of the expected and inspires readers to become a part of the building of a new home-away-from-home for hospice patients in their community. It appeals to the human longing to do something bigger and more lasting with one's life and gives the reader opportunity to donate to a project that promises this kind of fulfillment.
Monday, October 18, 2010
Client Showcase—Hospice Print Ad
We designed this ad as part of our Cottage in the Meadow campaign for Yakima Valley Memorial Hospital. Through the creation of a visual oasis, the ad steps outside of the expected and inspires readers to become a part of the building of a new home-away-from-home for hospice patients in their community. It appeals to the human longing to do something bigger and more lasting with one's life and gives the reader opportunity to donate to a project that promises this kind of fulfillment.
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